How do you keep evolving when the world around you won’t stop changing? Marketing leader Lou Paskalis explores what it takes to reinvent your career, stay relevant through disruption, and embrace change before it’s forced upon you.
How do you keep evolving when the world around you won’t stop changing? Marketing leader Lou Paskalis explores what it takes to reinvent your career, stay relevant through disruption, and embrace change before it’s forced upon you.
Lou Paskalis is CEO and Founder of AJL Advisory, a consultancy focused on helping marketers to improve their business narrative and tech companies to better understand marketers and their needs. He also serves as Chief Strategy Officer of Ad Fontes Media a Public Benefit company that is dedicated to increasing advertisers’ investments to reach audiences in quality news journalism with a unique technology that allows them to measure, mitigate and monitor bias and reliability in a manner consistent with their values and principles. Paskalis sits on the advisory boards of Ebiquity, Nielsen and POSSIBLE, among others and is very active with the Association of National Advertisers (ANA) in several key areas, including their ongoing efforts in supply path optimization. Previously, Paskalis was President and COO of MMA Global, a trade association focused on architecting the future of marketing. In that role, he was responsible for driving innovation and change across a broad portfolio of functional areas, initiatives and forward-looking activities centered on shaping the future of marketing. Prior to MMA, Paskalis spent three decades of client-side leadership experience, having led Global Communications Planning, Media Investment, Marketing Data Strategy and Brand Safety and Suitability at Bank of America; Media, Content and Mobile Marketing at American Express. He is well-known as an outspoken champion for marketing innovation, governance and the advancement of the art and science of marketing as well as a strong advocate for ad-supported journalism and marketers’ unique responsibility to support news organizations in their valiant efforts to uncover, disseminate and defend truth. He makes his home in Manhattan and is a lifelong F1 fan and enjoys international travel.